I met Lisa at a networking event and was immediately struck by her friendly nature and her very well designed business card! I knew that formalising my own branding was something I wanted to do but had been nervous about finding someone that I felt would be able to translate my thoughts into colours, fonts and shapes AND have it all hang together really well. However Lisa did exactly that for me.
No comment or tweak was too much trouble and Lisa was incredibly easy to work with throughout the process.
I now have a brand that helps me to feel more confident about my business, it’s really easy to use in a variety of ways – I love the optional add ons like the social media templates, the Facebook cover images, email signatures and so on. I’ve had so many compliments about it and I absolutely know that Lisa’s work will help me take my business to the next level. In fact, I already have ideas about our next piece of work together Lisa!!
Brand Corporate Identity
Georgina works with ambitious women in business who Just. Can’t. Stop. Procrastinating. She is a mindset-shifter, bravery-giver and loving arse-kicker! She offers personalised one-to-one mentoring, runs group coaching programs, masterminds, and a thriving monthly members club to help woman succeed! And… SHE IS AMAZING!
However, her brand and visual identity did not do her business – Georgina Bowden Coaching – any justice, lacking the visual strength and consistency to bring her brand personality to life. And George felt overwhelmed by choices in colour, fonts and styles she was using, and needed a brand that she could truly “grow into”.
Our goal was to build a new visual identity that aligned Georgina with her target audience, to be seen as an authority in her field and build a brand that she could “grow into”
Georgina needed a brand that would bring her brand’s identity and personality to life.
A rebrand would allow Georgina to transform her business, reposition herself and realign herself to her ideal customers.
Working closely with George, I focussed on the personality and strengths of her business which would make her magnetic to her ideal Target Audience. I developed the brand to be approachable with a strong feminine confidence, yet modern and luxurious that is both professional and high value!
In addition a Brand style guide was developed to help guide and keep all of the branding elements consistent and professional. Her logo, stationery and Social templates are guided by the fonts, colours and imagery contained in one easy-to-access digital guide.
On completion, to make sure that Georgina had everything she needs to maintain her brand’s visual integrity, the entire Brand was packaged in a clearly marked, easy-to-manage project file. This included all the logos files in various formats and colours, print ready and digital files of the designs, as well as templated social media designs.